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Volkswagen
Volkswagen Jetta Sales Sprint - It's So Worth It.

RAN IN: United States

CLIENT
Volkswagen of America, Inc.

AGENCY
Arnold Worldwide *Lead Agency


SUMMARY

Our "It's so worth it" campaign was designed to generate an immediate increase in sales and "value" perception for the entire Volkswagen brand. We used branded retail messaging to maintain Volkswagen's personality. By speaking to "in-market buyers" via 2nd tier media vehicles, we were able to communicate with members of our target audience who were closest to purchase. Most importantly, we were able to avoid being drawn into the melee of competitive advertising and succeeded in selling a ton of cars with selling out.


Language: English