Pepperidge Farm, Inc.

Young & Rubicam New York *Lead Agency

Pepperidge Farm makes such high quality products that consumers often "save" them for special occasions. Supporting individual products, like Milano, drove sales of the product, but not the whole line. Pepperidge Farm needed to convince consumers to use their products on a more everyday basis AND they needed to do this in a way that benefited, not single products , but the whole franchise. The "Never Have An Ordinary Day" campaign drove sales across the entire line.