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Whitney Museum of American Art
Wayne Thiebaud

RAN IN: United States

CLIENT
Whitney Museum of American Art

AGENCY
Bates USA *Lead Agency


SUMMARY

With this campaign, the Whitney was able to drive increased attendance to the Retrospective Exhibition of Wayne Thiebaud's painting, an under-recognized but highly talented artist, at a time when museum attendance in New York was way down, and the competitors had vastly increased their marketing spending. Attendance to this exhibition was up nearly 30% over the prior year, far exceeding the goal of an 8% increase.


Language: English