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Totino's Pizza Rolls
"Entrepeneur"

RAN IN: United States

CLIENT
General Mills, Inc.

Marlene Straszewski, Consumer Insights Manager
Anna Stoesz, Consumer Insights Manager
Martin Abrams, Mktg. Manager
Trevor Bynum, Assistant Mktg. Manager
Herman So, Assistant Mktg. Manager
Tommy Hillman, Assistant Mktg. Manager

AGENCY
Saatchi & Saatchi *Lead Agency

Peter Cohen, VP - Art Dir.
Larry Cadman, VP - Copywriter
Jennifer Fischer, SVP - Management Dir.
Anastasia Toomey, SVP - Planning Dir.
Katherine Gale, Strategic Planner
Brett Machecknie, Account Exec.


SUMMARY

Every Mom dreams of raising independent kids. By enabling both Mom and her tween-ager to achieve exactly what they crave, Totino's Pizza Rolls was able to seize leadership of a category dominated by famous names.


Language: English