Marine Corps Recruiting Command

Captain Tobe Arai, Lead Generation Action Officer
Captain Robert Geiger, Former Lead Generation Action Officer
Major General Christopher Cortez, Commanding General - Marine Corps Recruiting Command
Major Michael Zeliff, Assistant Chief of Staff - Mktg. and Public Affairs
Major Andrew Fortunato, Former Assistant Chief of Staff - Mktg. and Public Affairs
Major David Griesmer, Public Affairs Officer

JWT *Lead Agency

Pedro Gonzalez, Exec. Art Dir.
Jeff Thompson, Copywriter
J.A. Cronin, Management Supervisor
Kristin Wiggins, Dir. - digital@jwt
Alan Whitley, Group Creative Dir. - USMC
Alan Wallner, Digital Creative Dir.

As part of the Marine Corps' Lead Generation Program, a new Marines.com Web site was scheduled to launch in fiscal year 2003. Designing and developing the new Marines.com was a huge endeavor. The Web site had to serve the needs of Marine Recruiters, feel suitable to the top tier of Marine Corps Officers, adhere to the brand the Corps and the Agency have spent 50 years building together, and have the kind of edge a typical 17-24 year old finds appealing. Launched in October of 2002, the new Marines.com has been hailed as a tremendous success, balancing the business needs of Marine Corps Recruiting Command with the needs of the target audiences. In fact, Marines.com is the single most effective and cost-efficient source for Marine Corps qualified leads and contracts.