CLIENT
Pfizer Inc.
Paul Sturman - SVP, Director of Mktg., NA
Dermot J.M. Boden - VP, Director, Global Category Mgmt.
Arthur Fox - Global Director, Consumer Insights
Ulrike Krumm - Global Product Manager
Julia Lennox - Global Director, Oral Care
Ellis Mass - Sr. Product Manager, US
AGENCY
Ellen T. Hyde - EVP, Global Business Director
Marc Achilles - Sr. Partner, Global Mgmt. Director
Jonathan Daly - Sr. Partner, Global Planning Director
Rustom Dastoor - Global Acct. Executive
Christina Villante - Sr. Partner, Director in Charge, US
Eric Weisberg - Partner, Sr. Copywriter
SUMMARY
By redefining the Portable Breath Freshener category, Listerine answered a global consumer need for on-the-go Oral Care. "Know the Feeling" successfully touted the germ-killing heritage of Listerine and the unique product form. Within a year of launch, global sales exceeded goal by over 80%.
