CLIENT
Cisco Systems
Marilyn Mersereau, VP- Corporate Marketing
Alan Hallberg, Dir. of Advertising
Suzie Hamlin, Mktg. Manager
Kevin Flynn, Sr. Manager- Security Technology Mktg.
AGENCY
Alasdair Lloyd-Jones, Sr. Partner- Dir. of Account Planning
Frederique Covington, Partner- Planning Dir.
Heather MacPherson, Sr. Partner- Managing Dir. Client Services
Dan Burrier, Sr. Partner- Chief Creative Officer
Bob Strickland, Sr. Copywriter
Matt Coonrod, Art Dir.
SUMMARY
Not so very long ago, viruses were mere nuisances, barely registering on the concerns of senior executives. Today, IT security is a top business priority with billions of dollars at stake. With low awareness and a perceived limited product breadth, Cisco broke through the highly specialized security market by tackling security as human factor rather than a technology issue. With ___The "Self-Defending Network__ campaign, Cisco not only became the #1 security vendor in all product" categories, it strengthened its technology leadership by addressing a pressing and sensitive issue business executives took notice of.
