CLIENT
General Electric Company
Jeff Immelt, Chairman- CEO
Beth Comstock, CMO
Judy Hu, GM- Corp. Advertising & Mktg. Comm.
Katy Brady, Leader- Global Advertising and Brand
Jonathan Klein, Public Relations Mgr.
AGENCY
John Osborn, President and CEO- BBDO NY
David Lubars, Chief Creative Officer and Chairman- BBDO NA
Don Schneider, EVP- Executive Creative Dir.
Regina Ebel, EVP- Dir. TV Production
Elizabeth Daggett, SVP- Senior Account Dir.
Atmosphere
OMD
SUMMARY
The challenge for 2005 was to reposition GE for the future by taking a real stand on the environment in a crowded landscape littered with empty environmental promises. The campaign presented a whole new view on addressing the world's environmental issues: technology that would create more with less, while coexisting in harmony with nature. Ecomagination has changed perceptions of GE to an eco-concerned company and proven that GE could not only be a great company but also a good one.
