CLIENT
Cleveland Unlimited
Rocky Crossland, President & CEO
Doug Robinson, VP- Mktg. & Sales
AGENCY
Mike Polcari, Creative Dir.
Chris Jones, Art Dir.
Matt Whitfield, Art Dir.
Mark Jacobus, Account Executive
Rachel Daigh, Media Dir.
Danica Walker, Broadcast Producer
Rant Films Production Company
SUMMARY
To compete against the giants, tiny local wireless company Northcoast of Cleveland incited a "revolution" as it re-launched its failing wireless service under the new brand Revol. The youth-oriented campaign encourages people to "Join the Revolution" against the wireless establishment and features a wide array of unorthodox tactics - including creating two spots for a fictitious company, MegaWireless, that contained no mention of Revol. The primary goal was to increase gross activations in the first 60 days to prove the model worked and pave the way for additional funding. A dramatic increase secured the funding needed to launch five new markets.
