Nike Bauer Hockey, Inc.

Chris Zimmerman, President/CEO
Chris Lindner, VP - Global Mktg.
Ed Saunders, US Brand Mktg. Mgr.
Steve Jones, Global Communications Mgr.
Darryl Hughes, Canadian Mktg. Mgr.

OLSON *Lead Agency

Bob Molhoek, Business Strategy Officer, VP
Arturo Mendiola, Sr. Account Executive
Andrew Donlan, Account Executive
Steve Knapp, Media Director
Jen Hale, Media Strategist
Monica Warhola, Global Brand Initiatives Leader
Meghan O'Rourke, Trade Communications Events Mgr.
Matt Hoppe, Brand Initiatives Leader
Brian Kroening, Creative Dir.
Derek Bitter, Associate Creative Dir.
Brook Dykema, Associate Interactive Creative Dir.
Eric Luoma, Writer
Trish Sandau, Interactive Project Mgr.
Geoff Sass, Interactive Dir.
Brien Grant, Interactive Creative Dir.

To combat an all-out assault from Reebok, Nike made an unprecedented move by creating the Nike Bauer brand. Bauer, a long established hockey company was the first brand to share the Nike name and logo. The be the one campaign helped establish the new brands' credibility among hockey crazed kids.