CLIENT
Schick-Wilkinson Sword
Al Robertson - CMO
Cindy Abella - Sr. Brand Manager
Sylvie Biragnet - Segment Director, Women's Systems
Margo Calano - Director, Global Consumer Insights
John D'Alessandro - Global Business Director, Men's Systems
Karen Hubbard - Group Brand Director, Women's Systems
Adel Mekhail - Sr. Director, US Mktg.
Terry Schulke - VP, US Sales & Mktg.
John Wergeles - Group Brand Director, Men's Systems
AGENCY
Toby Barlow - Executive Creative Director
Pat Chiono - Creative Director, Art
Jeffrey Chapman - Global Business Director
Peter Grossman - Global Business Director
Ariel Sinclair - Acct. Manager
Natalie Vander Vorst - Acct. Director
Colangelo Synergy Marketing
Susan Cocco - Executive Mktg. Director
Ben Applebaum - Copywriter
Kelly Peraino - Group Acct. Director
Dan Stevenson - Executive Creative Director
Robert Whitmore - Creative Director
Vizeum
SUMMARY
Schick changed the way shaving was marketed to women with the introduction of Quattro For Women. Offering a humorous and feminine take on technology, the advertising established QFW as the first high-performance razor made for women. As a result, QFW became the #1 selling razor sku, helping Schick to achieve market leadership of women's razors.