CLIENT
Apple Inc.
Steve Jobs - CEO
Allison Johnson - VP, WW Mktg. Comm.
Sissie Twiggs - Sr. WW Advt. Manager
Jeff Whipps - Sr. Director, Europe Mktg. Comm.
Tamara Whiteside - Sr. WW Advt. Manager
AGENCY
Lee Clow - Chairman, WW CCO
James Vincent - President, Media Arts Lab
Cheryl Childers - Executive Producer
Barton Corley - Assoc. Creative Director, Copywriter
Leslie Freeman - Mgmt. Supervisor
Eric Grunbaum - Creative Dir.
Elena Hale - Head, Planning
Meghann Haven - Acct. Supervisor
Danielle Krettek - Sr. Planner
Duncan Milner - Creative Dir.
Alex Moulle-Berteaux - Global Acct. Director
Mike Refuerzo - Sr. Producer
Jason Sperling - Sr. Copywriter
Scott Trattner - Sr. Art Director
OMD
Amy Stettler - Client Comm. Director.
SUMMARY
Despite iPod's staggering success, Mac remained a niche player in the computer market. In January 2006, the new Intel-based Macs were an opportunity to make Mac as culturally relevant as iPod, but Mac didn't translate to the PC world. The idea: compare the easy, fun Mac experience with PC's frustrating complications. The 'Get a Mac' campaign personified each and the result was magic. A simple, charming metaphor with all the reasons to get a Mac. Market share grew by 42%, Apple had record sales and the campaign was culturally influential.
