Verizon Wireless

John Harrobin, VP - Advertising and Digital Media
Cathie McCloskey, Associate Dir. of Brand Mktg.
John Stratton, CMO/VP Mktg.

McCann Erickson *Lead Agency

Steve Ohler, EVP - Executive Creative Dir.
George Dewey, SVP - Group Creative Dir.
Chris Quillen, SVP - Group Creative Dir.
Barbara Resua, SVP - Executive Producer
Thom Gruhler, EVP - Group Managing Dir.
Amy Mitchell, SVP - Group Dir.
Joan Titens, SVP - Management Representative
Joyce King Thomas, Chief Creative Officer
Dan Donovan, VP - Creative Dir.
Michele Ferone, SVP - Executive Producer
Kevin Nelson, SVP - Strategic Planner
Jackie Jantos, Account Supervisor
Lydia Wagner, Account Executive

After years of exponential growth, the wireless category reached maturation. While Verizon Wireless and its iconic can you hear me now messaging secured brand leadership in voice reliability, competitive messaging was encroaching on this positioning. We upped the ante from voice reliabilityto network superiority,extending the role of the test mancharacter to the leader of the Network - a personification of the company's technological expertise and breadth of capabilities. Communications defended and extended VZW's leadership beyond coverage; the brand outperformed the competition - setting historic records in subscriber growth and loyalty.