CLIENT
MasterCard Worldwide
Larry Flanagan, CMO
Amy Fuller, Group Exec. - Americas Mktg.
Chris Jogis, VP - US Brand Development
AGENCY
Richard O'Leary, EVP WW Account Dir.
Craig Bagno, SVP Group Account Dir.
Joyce King Thomas, EVP Chief Creative Officer
John Kottmann, EVP Co-Dir. Strategic Planning
ToniAnn Bonade, SVP Management Representative
Pete Jones, SVP Group Creative Dir.
Susan Berris, VP Management Representative
Nicole Chabre, Account Supervisor
MRM Worldwide
Matt O'Rourke, Creative Dir.
Robert Rothschild, SVP Group Account Dir.
SUMMARY
In 1997 when the strategic idea for MasterCard was born, no one could have predicted how unendingly successful the strategy would be. But two critical events in the spring of 2006 are the most credible evidence that Priceless works not only as a sustained success of advertising excellence but also as a business tool. A rich list of business uses show how Priceless has become instrumental to the company, an asset that helped value the IPO and garnered the respect and admiration of both a corporate and consumer generation.
