CLIENT
UPS
Larry Bloomenkranz, VP-Brand Mgmt. & Advt.
Betsy Wilson, Natl. Advt. Mgr.
Kevin Coffey, Intl. & Online Comm. Mgr.
AGENCY
Andy Azula, Sr. VP-Creative Dir.
Joe Alexander, Sr. VP-Creative Dir.
Kevin Thoem, Sr. Art Dir.
Matt Williams, Part.-Sr. VP, Group Planning Dir.
Eddie Austin, VP-Assoc. Media Dir.
Tedd Aurelius, VP-Mgmt. Super.
Carrie Bird Farmer, Sr. Acct. Exec.
IQ Interactive
SUMMARY
The White Board campaign set out to establish UPS as being more than just a shipping company by focusing on some of the more surprising capabilities they offer. The campaign explains individual services in a very simple, straightforward way to drive sales of these products. By focusing on the services individually we are showing consumers exactly what UPS can do beyond shipping, and answering the question, "What Can Brown Do For You?" The campaign was successful in driving brand awareness and exceeding sales goals of targeted products.
