CLIENT
Energizer Holdings, Inc.
Ward Klein, CEO
Joe McClanathan, Pres.-CEO, Energizer Battery
David Hatfield, Pres.-CEO, Schick-Wilkinson Sword
Jeff Ziminski, Global CMO
AGENCY
Lee Clow, Chrmn.-CCO, TBWA\WW
Rob Schwartz, Exec. Creative Dir., TBWA\Chiat\Day LA
Carisa Bianchi, Pres.-TBWA\Chiat\Day LA
Jerry Gentile, Group Creative Dir., TBWA\Chiat\Day LA
Dick Sittig, Former TBWA\Chiat\Day Creative Dir. LA
Harriett Blickenstaff, Pres.
PHD
SUMMARY
The Energizer Bunny is a story of how the ultimate product demo became an unstoppable spokesperson for the brand and a cultural symbol of perseverance. In his 18-year career, the Bunny has reassuringly beat his drum through 125 TV commercials, helped sell millions of Energizer products, flown high over New York City as a Macy's Thanksgiving Day Parade balloon and been referenced in movies, Broadway plays, TV shows, newspapers, and even by an America President. The icon, like his promise is unchanging. It keeps going and going and going&
