Unilever

Steve Miles - Global Brand VP, Health Brands
Kristen Hogan - Brand Manager
Fernando Machado - Brand Development Director

BBH *Lead Agency

Emma Cookson - CCO
Maxim Dashkin - Acct. Director
John Foster - Creative Director
Tracey Lee - Group Planning Director
Kash Sree - Creative Director
Craig Smith - Creative Director
Sarah Thompson - Group Acct. Director

Colangelo

INtegrated Marketing Solutions

OgilvyHealth

Mindshare

This is the story of a total brand turnaround. Of a tired relic of a skin care brand who had faced a 30 year share decline becoming the fastest growing brand in the category, reclaiming market leadership and experiencing double digit growth by repositioning itself as the skin authority, who understands and respects the wonder and complexity of skin. In a category obsessed with look and feel, Vaseline focused on skin's amazingness as a way to engage and provoke consumers to join us in our quest to "Keep Skin Amazing."