AGENCY
Goodby, Silverstein & Partners *Lead Agency
Rich Silverstein, Co-Chrmn.-Creative Dir.
John Thorpe, Dir.-Brand Strategy, Assoc. Partner
Will Hammond, Creative Dir.
John Matejeczyk, Group Creative Dir.
Andy Grayson, Brand Strategist
Sidney Bosley, Sr. Comm. Strategist
Bryan Houlette, Art Dir.
Dharnesh Kaur, Comm. Strategist
Brian Dunbar, Group Acct. Dir.
Megan McShane, Acct. Mgr.
SUMMARY
Can software keep pace with your thinking? Can it close the gap between an idea and its execution? Launched practically on top of an earlier (and less expensive) software release CS3 took Adobe to new heights. The idea of "Creative License" online and in specially constructed interactive display units enabled Adobe to tap into the competitive, restless and "show me" mentality of the creative professional community, inspiring them with a magical sense of what CS3 was capable of, and also catapulting CS3 to record breaking revenue contribution in 2007.
