CLIENT
General Electric Company
Judy Hu, Global Exec. Dir.-Advt. & Branding
Katy Brady , Global Advt.
Jen Walsh, Global Dir.-Digital Media
AGENCY
David Lubars, Chrmn.-CCO, BBDO N. Amer.
Bill Bruce, Chrmn.-CCO, BBDO New York
Don Schneider, Exec. VP-Exec. Creative Dir.
Elizabeth Daggett, Exec. VP-WW Sr. Dir.
John Leu, Art Director/Creative Dir.
Brad Roseberry, Copywriter/Creative Dir.
AMV BBDO
Stinson Partners
Tom Beeby, Creative Dir.
Syrup
Jakob Daschek, Creative Dir.
OMD
Tony Racioppo , Group Dir.-Strategy
SUMMARY
As we entered year two of our ecomagination campaign, our challenge was clear - beat the launch and maintain GE's edge in a landscape where credibility and believability were paramount to success. The resulting creative was simple, beautiful and compelling, and a dynamic media plan resulted in a collection of well-integrated channels that gave the message 360 degree exposure and delivered our story in engaging ways. All told, the campaign's success speaks for itself, and as the campaign continues to evolve, the future is bright.
