CLIENT
Harley-Davidson Motor Company
Sean Laughlin, Dir.-Mktg., Parts & Accessories & Genl. Merch.
Donna Parker, Project Mgr.-Web Content
AGENCY
Sara Piepgras, Acct. Dir.
Jim Nelson, Sr. Part.-Exec. Creative Dir.
Bob Berken, Assoc. Creative Dir.
Heath Pochucha, Assoc. Creative Dir.
Peter Hajinian, Writer
Adam Ronich, Planner
Jay Lemke, Prin.-Assoc. Dir., Media Relations
SUMMARY
Headed into 2007, Harley-Davidson Motor Clothes found itself confronted with an onslaught of competitors from both within and outside the motorcycle industry -from mainstream apparel manufacturers capitalizing on the phenomenon of biker fashion showing up on New York Fashion Week runways to discount merchant aisles. Harley had to distance Motor Clothes from the growing breed of poser fashions, reminding the world that Harley is the authentic authority. The brand blew past every goal to make it a banner year for Motor Clothes.
