CLIENT
United States Marine Corps
Maj. Genl. Robert E. Milstead, Commanding Genl., Marine Corps Recruiting Command
Lt. Col. Michael Zeliff, Asst. Chief of Staff-Advt.
AGENCY
Tony Accurso, Co-Pres.-COO
Carl Warner, Co-Pres.-Exec. Creative Dir.
Marshall Lauck, Mgmt. Dir.
Randy Shepard, Dir.-Strategic Planning
Mindshare
Steve Harding, Mngng. Dir.-Media
RMG Atlanta
Jay Cronin, Mngng. Dir.
Tobei Arai, Acct. Dir.
UniWorld Group
Herman Morales, Group Acct. Dir.
SUMMARY
Since fiscal 1998, Marine Corps Recruiting Command has met its annual recruiting goal every year while maintaining the highest enlistment standards and sustaining a commanding lead in the Tough Elite brand attribute category among all service branches. These goals have been met despite the varying conditions of the economic, global and political landscape and across two generational archetypes whose attitudes and motivations differ greatly from one another.
