Horizon Air

Dan Russo, VP-Mktg. & Comm.
Clint Ostler, Mgr.-Mktg. & Devel.

WONGDOODY *Lead Agency

Tracy Wong, Chrmn.-Exec. Creative Dir.
John Schofield, Sr. Dir.-Creative
Matt McCain, Sr. Dir.-Creative
Nick Hunt, Dir.-Client Partnerships
Bryce Simpson, Assoc.-Client Partnerships
Mark Watson, Assoc. Dir.-Creative
James Whittington, Bdcst. Editor
Jerry May, Sr. Dir.-Media

The three-hour drive between Seattle and Portland is awful. As bad as it is, most people would still rather drive than fly. To convince business travelers to give the Horizon Shuttle a shot, the drive was branded "The Slog," a near-forgotten chapter in transportation lore billed as the longest three-hour drive in American history. Over the five-month campaign, 84,338 more passengers flew the shuttle compared to the previous year. The $300,000 campaign generated almost $8.5 million in incremental revenue during the campaign period.