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MasterCard
Priceless Pep Talks

RAN IN: United States

CLIENT
MasterCard Worldwide

Amy Fuller, Group Exec.
Chris Jogis, Sr. Bus. Leader
Antonella Alaimo, Bus. Leader-U.S. Brand Devel.

AGENCY
McCann Erickson *Lead Agency

Joyce King Thomas, CCO
Mat Bischer, VP-Assoc. Creative Dir.
Jason Schmall, VP-Assoc. Creative Dir.
Matt O'Rourke, Sr. VP-Group Creative Dir.
Liz Grandillo, Sr. VP-Group Dir., Strategic Planning
Mark Strong, Exec. VP-Group Mngng. Dir.


MRM *Lead Agency


GSD&M Idea City


SUMMARY

Using a proprietary Web site, priceless.com, and valuable sponsorship of Peyton Manning, this campaign created a level of consumer engagement that had not previously existed in the payments card category. Launched during the NFL season opener, the campaign leveraged Peyton Manning's natural charm and humor to engage consumers with MasterCard and connect with them personally. What resulted was a flood of online traffic to priceless.com, increased consumer engagement and a lot of positive buzz for the MasterCard brand.

CASE VIDEO


Language: English