CLIENT
Nintendo of North America
Pierre-Paul Trepanier, Consumer Mktg. Dir.
Amit Singh, Advt. Mgr.
Cammie Dunaway, Exec. VP-Sales & Mktg.
AGENCY
Goodby, Silverstein & Partners *Lead Agency
Jeff Goodby, Co-Chrmn., Part.
John Thorpe, Dir.-Brand Strategy, Assoc. Part.
Rebecca Stambanis, Brand Strategy Dir.
Roger Guillen, Creative Dir.
Erik Enberg, Copywriter
Karin Onsager-Birch, Assoc. Creative Dir.
Sidney Bosley, Sr. Comm. Strategist
Starcom MediaVest Group
SUMMARY
Wii Fit, an exercise program for the Wii console using a wireless peripheral balance board, is about a product in translation; it created a step-change in the gaming world with a product that fit neatly into a predefined category. The campaign created a movement to get moms on board and America moving more. It took Nintendo from the testosterone-fueled world of gaming to lifestyle-entertainment. The result was an unprecedented success - moving brand measures, moving product and ultimately moving moms.
