BAUER Hockey, Inc.

Steve Jones, Director, Global Communications
Matt Smith, VP Global Marketing

OLSON *Lead Agency

Derek Bitter, Creative
Gary Loo Bun, Senior Art Director
Dave Bullen, Art Director
Dennis Evert, Assoc. Technical Director Interactive
Jason Grey, Interactive Technical Director
Matt Lundmark, Account Supervisor
Matt Nyquist, Account Executive
Julie Forte, Account Director Interactive

Bauer was sold by Nike and with that lost the marketing power of the swoosh. We leveraged the heritage and strength of the Bauer brand and connected directly to the people who brought them to the industry leading position - the players. We celebrated the brand authenticity and superior products through social networks, in arena placement and one-to-one communication with the kids on the ice and let them take it from there. The result - Bauer became stronger, more profitable and the most talked about brand in hockey.