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United Technologies
'Cross-Section'

RAN IN: United States

CLIENT
United Technologies Corporation

Jennifer Whitlow, Director, External Communications
Debbie Sifuentes, Manager, Advertising and Marketing Communications

AGENCY
DDB New York *Lead Agency

Maria Tender, Director of Brand Planning
Emily Viola, Senior Brand Planner
Catherine East, Account Director
Lauren Roberts, Account Supervisor
Steve Kashtan, Group Creative Director
Lisa Rettig-Falcone, Group Creative Director


Prometheus Media Inc.

Laurie McCloskey, Client Communications Director


SUMMARY

United Technologies is a 58 billion dollar company that few people knew about. We needed to get Wall Street investors to take notice of this solid diversified industrial in a way that would inspire them to research, recommend and purchase United Technologies stock- with serious levels of investment. The 'Cross Section' campaign appeals to the dormant little boy in our investor by surrounding him with elaborate and breath-taking cross-sections of the technology, financial success and 'big cool things' that make up United Technologies.

CASE STUDY

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CASE VIDEO


Hero Medium: Print

Type: Business-to-Business

Classification: Regional

Language: English