CLIENT
Intel Corporation
Deborah Conrad, Vice President, Chief Marketing Officer
AGENCY
Venables Bell & Partners *Lead Agency
Paul Venables, Founder, Co-Creative Director
Greg Bell, Founder, Co-Creative Director
Lucy Farey-Jones, Partner, Director of Brand Strategy
Gabrielle Tenaglia, Group Strategy Director
Alex Russell, Copywriter
Crystal English, Art Director
Kate Jeffers, Group Account Director
Peter Kuhn, Managing Director
OMD
Chris Whalen, Global Account Director
SUMMARY
Our challenge was to get Intel talked about, and ultimately, make the brand relevant to everyday consumers. To accomplish this, we decided to show people across the globe that Intel is much more than 'just a big chip company'. Utilizing a variety of traditional and not-so-traditional media, our 'Sponsors of Tomorrow' campaign demonstrated that the smart, quirky people at Intel are creating the future with mind-blowing, world-changing technologies. Upon launch, 'Sponsors of Tomorrow' was met with tremendous social media and PR buzz - an impressive feat for a previously invisible brand.
