CLIENT
Frito-Lay North America
Gannon Jones, VP, Frito-Lay Portfolio Marketing
Thomas Oh, Director Marketing, SunChips
Carrie Walsh, Director Marketing, SunChips
Dan Moisan, Marketing Manager, SunChips
Will Leach, Group Manager, Strategy & Insights
AGENCY
Jill Nykoliation, Managing Partner, Juniper Park
Terry Drummond, Partner, Executive Creative Director, Juniper Park
Alan Madill, Partner, Executive Creative Director, Juniper Park
Barry Quinn, Partner, Executive Creative Director, Juniper Park
Shelly-Ann Scott, Group Account Director, Juniper Park
OMD
TMA
SUMMARY
SunChips are made from whole grains, and have long enjoyed a reputation as a healthier snack. But in recent years the brand faced new competition in this space. Recognizing consumers were now making a connection between their health and the planet's, SunChips repositioned as the 'pre-eminent green snack'. In 2009 SunChips showed that it's not enough to talk about being green; a brand has to take action. And even the act of selecting a chip can be a choice for positive change in the world.
