AGENCY
CNN Marketing & On-Air Promotions *Lead Agency
Scot Safon, CMO, EVP
Andy Mitchell, VP, Digital Marketing
Kristine Ellis Petrik, Director
Robert Poulton, Creative Director
Ainsley TeGrotenhuis, Director
Christina Blaisdell, Asst. Manager
Nnedike Ugoji, Coordinator
John Dance, Senior Producer
Ned Reid, Graphic Designer
Jennifer Martin, Director
RET Media/Turner Broadcasting
CREW Creative
SUMMARY
The Presidential Inauguration presented an equally unprecedented opportunity to not only further demonstrate our brand leadership as the place for news, but to connect and engage with our audience, allowing viewers to experience an historic event in an entirely new way. CNN.com's collaboration with Facebook offered consumers the opportunity to witness the historic event firsthand while also connecting with their friends in real-time, which made this not only a momentous occasion but also the largest event in Internet history to date.