Delta Faucet Company

Susan Fisher, Director, Brand Management
Jessica Egerton, Manager, Brand Advertising

Leo Burnett USA *Lead Agency

Sarah Paulsen, VP, Account Director
Jennifer Klopf, Account Supervisor
Jo Shoesmith, SVP, Creative Director
Tohru Oyasu, Associate Creative Director, Copy Writer
Rainer Schmidt, Associate Creative Director, Art Director
Charley Wickman, EVP, Creative Director

Spark SMG

Nancy Roth, VP, Media Director

Liquid Thread

Sarah Campbell, Digital Strategy Manager

MSL Group

Strata-G

During the 2009 recession, Delta Faucet was preparing to release a revolutionary technology, Touch2O. Our challenge: launch the most expensive faucet at retail in a highly commoditized, low involvement category during a recession. Our goal: sell 8,000 faucets and increase purchase consideration, brand equity and market share. By uncovering the insight,"Chicken Hands", we created demand for Touch2O using multiple media vehicles relaying the message sometimes your hands could use a hand. Our results: surpassed sales goal by 667% and increased purchase consideration, brand equity and market share.