Lane Bryant

Jay Dunn, VP of Marketing

Zimmerman Advertising *Lead Agency

David Nathanson, Executive Creative Director
Andrew Delbridge, Partner / Chief Strategy Officer
Lee Gonzalez, Creative Director
Chris Carroll, Chief Client Officer
Audrey Mitchell, Account Director
Richard Nez, Producer
Lori Masciovecchio, VP, Managing Director
Cliff Courtney, EVP, Chief Strategy Officer

Michael Bernard

Michael Bernard, Director

Covey Entertainment

Moondog

Lane Bryant was the first specialty store that focused on a 'hard to fit' plus-size woman. The average American woman is now size 14 and has many more store options, but only Lane Bryant has the heritage and expertise to speak for her. Recognizing that there was a brand stigma, Lane Bryant introduced Cacique, their sexy intimates line. The controversial spot quickly made headlines nationwide and our model appeared on major network interviews. Our message that sexy is not a size was widely embraced and Cacique sales soared.