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Walmart
Walmart "Smack Talk" Campaign

RAN IN: United States

CLIENT
Wal-Mart Stores, Inc.

Tony Rogers, VP, Brand Marketing & Advertising
Steve Biddle, Sr. Director of Advertising
Brian Graham, Sr. Marketing Director

AGENCY
The Martin Agency *Lead Agency

Joe Alexander, Senior Vice President / Group Creative Director
Trent Patterson, Senior Copywriter
Adam Stockton, Senior Art Director
Darbi Fretwell, Broadcast Producer
Maria Morian, Senior Account Executive
Andrew Butler, Stategic Planner
Nancy Hannon, Senior Vice President / Group Creative Director


Furlined


Beast


SUMMARY

Walmart tackled a brand new target for the first time with the release of Call of Duty: Modern Warfare 2. It was the first time the mass retailer put mass promotional support behind a video game rated M- and the risks and rewards were huge. Walmart had to be careful not to alienate their core audience - Moms - while attempting to reach massive sales goals and become a real player in the video game industry. The numbers say it all: week one sales were 2.5x higher than forecast.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive,Facebook profiles of our two main characters from the campaign

Audience: Connect with a new audience,Launch or relaunch a brand/product,Speak to men, Speak to Young Men

Type: Business to Consumer

Classification: National

Language: English