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American Express
UNSTAGED: An Original Series from American Express

RAN IN: United States

CLIENT
American Express Company

Courtney Kelso - VP, Sports & Entertainment Access Strategy
Rich Lehrfeld - VP, Global Sponsorship, Access & Experiential Mktg.
Michelle Carr - Sr. Manager Sports & Entertainment Access Strategy

AGENCY
Digitas *Lead Agency

Jordan Bitterman - SVP, Brand Activation
Marc Appel - VP, Director, Mktg.
Nick Barrios - VP, Creative Director
Atit Shah - VP, Group Creative Director
John Simpson - VP, Director, Media


Momentum *Lead Agency

Joe Killian - SVP, Music & Entertainment
Andrew Kelly - VP


SUMMARY

Can you successfully "scale the emotion" of a live concert for millions of music fans online? That's the question that led to UNSTAGED from American Express, a revolutionary interactive music experience that blurs the line between at-home and at-concert viewing.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, PR, Events, Consumer Involvement, Sponsorship

Audience: Connect with a new audience,Launch or relaunch a brand/product,Speak to men,Speak to women,Speak to brand influencers, Speak to Young Men,Speak to Young Women

Type: Business to Consumer

Classification: National

Language: English