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Bank of America
History Channel America: The Story of Us Partnership

RAN IN: United States

CLIENT
Bank of America

Meredith Verdone, Brand, Advertising, Research and Sponsorship Marketing Executive
Marci Raible, Enterprise Media Buying and Planning Executive
Michele Barlow, Enterprise Marketing Strategy & Execution Executive
Pam Seagle, SVP, Enterprise Marketing
Kathi Maranga, SVP, Research

AGENCY
Starcom MediaVest Group *Lead Agency

Kristina Lutz, SVP, Activation Director
Amy Harris, Content Strategist
Rachael Scholten, Producer


LiquidThread *Lead Agency


The History Channel

Amy Baker, SVP, Ad Sales
Pamela Graham, Director, Integrated Sales Solutions


SUMMARY

For Bank of America's campaign, multiple touch points were activated across paid, earned and owned. Seeking out seamless integration of content, mini-documentaries featuring Bank of America's relevance to the time period were placed into the America: The Story of Us series. Through mobile and online, the Ultimate History quiz was offered in conjunction with the program and included banking related questions, further aligning Bank of America with the documentary series.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Sponsorship

Audience: Build or change corporate image, Other

Type: Business to Consumer

Classification: National

Language: English