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Scoop Away
The Adventures of Clumpy and Crumbly

RAN IN: United States

CLIENT
The Clorox Company

Suzanne Sengelmann, VP of Marketing
Jon Schlesinger, Marketing Director

AGENCY
DDB San Francisco *Lead Agency

Stacey Grier, Chief Strategic Officer
Lisa Bennett, Chief Creative Officer
Vicki Sanders, Group Account Director
Mike Andrews, Group Creative Director
Heather Reid-Johnson, Creative Director
Mia Lischer, Content Producer
Sean Flores, Art Director
Billy Leyhe, Copywriter


OMD


SUMMARY

Scoop Away is a small brand with a solid product, but was having a tough time being heard over the big cats. So, we shined the spotlight on the litter box and two little guys most people were not expecting to hear from. The Adventures of Clumpy and Crumbly featured two litter box clumps engaging in a series of adventures that dramatized our product's performance and the competition's lack thereof. Our goal to increase brand awareness and traffic to the website was far exceeded thanks to a couple of characters.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Print

Audience: Have a david take on a goliath,Speak to women

Type: Business to Consumer

Classification: National

Language: English