Huntington Bank

David Clifton, Chief Marketing Officer

Arnold Worldwide *Lead Agency

Woody Kay, Managing Partner, Chief Creative Officer
Steve Tom, VP, Associate Creative Director
Bill Girouard, VP, Associate Creative Director
Mark Hohenschau, Sr Copywriter
Burke Lauderdale, Art Director
Chuck Seeyle, Associate Creative Director, Designer
Kevin Shale, SVP, Group Head Broadcast Producer
Barbara Reilly, Managing Partner, Executive Director
Meghan Montgomery, Account Manager

MPG

In the aftermath of a decade of corporate greed and consumer distrust, followed by the worst economic crisis since the depression which only compounded society's view of financial institutions, consumers had no loyalty or trust in banks. This case focuses on how we repositioned a bank in one of the toughest climates not only to fuel growth of the bank, but growth in the region they served.