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Qwest Communications
Ultimate Problem Solver

RAN IN: United States

CLIENT
CenturyLink Business

Cindy Humphrey - VP, Mktg. BMG

AGENCY
McKinney *Lead Agency

Jonathan Cude - Partner, CCO
Ben Eckerson - Interactive Producer
Sean Jecko - VP, Group Strategy Director
Philip Marchington - EVP, Group Creative Director
Stevie Maple - Copywriter
Mirko Mueller-Goolsbey - Acct. Director
Jenny Nicholson - VP, Copywriter
Scott Pridgen - Art Director
Jim Reath - VP, Group Acct. Director


SUMMARY

Though AT&T and Verizon were perceived as the safe choices in the enterprise telecom space, they don't give Technology Decision Makers the respect they deserve. To win over TDMs, for whom problem solving is a 24/7 game both in and out of the office, we engaged them in a conversation that allowed them to get their geek on. Ultimate Problem Solver created problems as the solution, demonstrating Qwests empathy for TDMs while engaging them in an interactive discussion about their needs and Qwests ability to meet them.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Consumer Involvement

Objectives: Build brand equity

Type: Business-to-Business

Classification: National

Language: English