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Abrazo Health Care
"Cardiac Care From a Cactus"

RAN IN: United States

CLIENT
Abrazo Health Care

Amy Protexter - VP, Mktg. & Comm.
Lisa Schmidtke - Regional Mktg. Director

AGENCY
Bailey Lauerman *Lead Agency

Jim Lauerman - CEO
Jill Bertsch - Project Manager
Rich Claussen - Acct. Supervisor
Raleigh Drennon - Creative Director
John Hayden - Sr. Art Director
Joan Hunt - Acct. Director
Mike Kuhl - Brand Strategist
James Strange - Sr. Art Director


SUMMARY

Phoenix-based Abrazo Health Care, a six-hospital system, was securely positioned as a middle tier healthcare institution. Although recognized nationally as a Top-100 Hospital by Thompson Reuters, Abrazo consistently ranked fourth among Phoenixs five major metro healthcare systems in terms of brand preference and utilization. It was a classic problem: a top-tier offering trapped within a mid-tier brand. Abrazo Health Care elevated their image to improve brand perception, increase heart care preference and more than double emergency department usage goals.

CASE STUDY

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CASE VIDEO


Hero Medium: Print

Medium Featured On Video: Interactive, Print, OOH, Direct, Cinema

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local

Language: English