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Zoosk
Online dating, your way.

RAN IN: United States

CLIENT
Zoosk

Jeff Titterton - VP, Mktg.
Jane Barrett - Director, International Offline Mktg.
Stacey Finkel - Director, Offline Mktg.

AGENCY
Ogilvy & Mather *Lead Agency

Robert Morris - Executive Director
Melissa DeLay - Acct. Director
Lindsey Fischbach - Producer
Dave Galligos - Group Creative Director
Katie Harris - Acct. Manager
John Spalding - Creative Director


OgilvyOne Worldwide

Mickey Nall - Managing Director


Off the Leash Insights


SUMMARY

The online dating category had long been dominated by two huge players: Match.com and eHarmony. In 2010, dating site Zoosk had aspirations on becoming the third. With only 15% awareness, and nearly a dozen competitors with the same goal, this was a huge task. Identifying that not everybody is looking for the one an unmet need in the category the agency created a campaign that gave Zoosk the positioning it lacked. The campaign, Online dating, your way, drove awareness and subscription rates through the roof.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Print, OOH

Audience: New Audience, Men, Women

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English