ConAgra Foods

Dave Linne - SVP, Advt. COE
Rob McCutcheon - VP, Marie Callender's

DDB San Francisco *Lead Agency

Lisa Bennett - CCO
Kristin Barbour - Group Acct. Director
Frank Brooks - Director, Content Production
Mark Rovai - Planning Director
Lance Vining - Creative Director

Possible Worldwide

Michael Orzali - Mgmt. Supervisor

GW Hoffman

Liz Mahoney - SVP, Acct. Services, Client Partnership

MediaCom

Chris Hastings - Comm. Planning Director

The frozen food aisle is all about whats new and contemporary. Our challenge was to make Marie Callenders, a "grandma" brand known for old-fashioned food meaningful and relevant. To do this, we embarked on a comfort food immersion with retailers, chefs and consumers, to unlock its true power. We developed a campaign that was a gentle reminder of how important it is to slow down and savor the comforts of a great meal. By upending category conventions, the campaign led to unprecedented sales and volume growth.