adidas America, Inc.

Ryan Morlan - Global Brand Mktg. Director
Lorrin Pascoe - Global Brand Mktg. Manager
Lia Vakoutis - Global Brand Mktg. Manager

180LA *Lead Agency

Chad Bettor - Group Acct. Director
Jerico Cabaysa - Acct. Director
Erwin Federizo - Art Director
Eric Helin - Copywriter
Grant Holland - Creative Director
Matt Johnson - Planning Director
Gavin Milner - Creative Director

After a 5-year hiatus, adidas basketball was launching signature shoes for their two biggest athletes. Unfortunately, the largest character in basketball, LeBron James, was on everyones mind. It was clear that, if we wanted to sell shoes, we needed a larger-than-life character of our own. So we created one. Enter Slim Chin, a proponent of all things fast. Next thing you know, the world embraced his sales pitch: Fast Dont Lie. In the end, a five-foot-three, fictional character, towered over a king and adidas stole the throne of signature shoes.