H&R Block

Robert Turtledove, Chief Marketing Officer
Kathy Collins, Vice President Marketing
Brad Saylor, Director, Creative Services
Jennifer Crocker, Manager, Creative Services

Fallon *Lead Agency

Chris Lawrence, Director of Account Management
Pete Leacock, Account Director
Adam Chorney, Director of Connection Planning
Darren Spiller, Executive Creative Director
Ryan Peck, Copywriter
Scott O'Leary, Art Director

OMD

Over the last decade, H&R Block experienced years of decline. The brand that invented the tax preparation category was now facing unrelenting pressure from other retail outlets and fast-growing do-it-yourself digital methods. After yet another dismal season, H&R Block presented a challenge: Motivate a skeptical, cost-conscious consumer to fire their current tax preparer and ask them to believe, instead, that with H&R Blocks expertise behind them, they stood a better chance to get more money back in their taxes. Proudly, this brand and its people fought back (and won).