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The Field Museum
WHALES: Giants of the Deep

RAN IN: United States

CLIENT
The Field Museum

Megan Gaare - Mktg. & Museum Enterprises Coord.
Rachel Pomberg - Advt. & Mktg. Partnerships Director
Laura Sadler - SVP, Museum Enterprises

AGENCY
DDB Chicago *Lead Agency

Ewan Paterson, CCO
Katie Bernasek - Acct. Supervisor
Craig Feigen - Copywriter
Adam Glickman - Art Director
Susan Lulich - Acct. Director
Karin Rose - Assoc. Creative Director
Diane Ruggie - Creative Director


SUMMARY

In the fall of 2010, WHALES: Giants of the Deep came to The Field Museum. From their rich history of evolution, to the stories inspired by them; our creative campaign brought whale watching to the streets of Chicago and built excitement around the exhibition, making it the most interactive exhibition they have had to date. The campaign not only increased attendance to the exhibition, but it also surpassed peope's expectations of the museum and gave people an experience with whales that no other museum could deliver face-to-face.

CASE STUDY

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CASE VIDEO


Hero Medium: Guerrilla

Medium Featured On Video: Radio, Print, OOH, Guerrilla

Audience: Families, New Audience, Children (12 and under)

Objectives: Support event, exhibition

Type: Business to Consumer

Classification: Local

Language: English