Xerox Corporation

Jason Bartlett - Director, Global Advt.
Barbara Basney - VP, Global Advt.

Young & Rubicam New York *Lead Agency

Jim Radosevic - Managing Creative Director
Kleber Menezes - Assoc. Creative Director
Corey Rakowsky - Assoc. Creative Director

MEC

Mike Wente - Managing Director, Creative Director
Seth Galena - Acct. Director
Brian Musich - Assoc. Creative Director

VML

For years, Xerox was synonymous with copy machines, but that all changed when they acquired a large consulting company in 2010. Now, the world needed to know that Xerox was a leader in business process outsourcing, not just copiers. Our solution was to create a case study campaign showing what happens when the worlds top companies perform the boring back office stuff that Xerox does for them. Through this, we created the perception of change; business executives were 91% more likely to say Xerox was different from what they expected.