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Boston Pizza
Boston Pizza Flatties and Drummies

RAN IN: Canada

CLIENT
Boston Pizza International

Steve Silverstone - EVP, Mktg.
Joanne Forrester - VP, Mktg.

AGENCY
TAXI *Lead Agency

Darren Clarke - Executive Creative Director
Jono Holmes - Sr. Writer
Niall Kelly - Sr. Art Director
Allina Prusky - Agency Producer
Edith Rosa - Acct. Director
Emma Toth - Acct. Manager


PHD


Steam Films

Benjamin Weinstein - Director


SUMMARY

Boston Pizza is a Canadian casual service restaurant that needed to re-launch its substantially improved chicken wings and to demonstrate a significant lift in sales. The Flatties and Drummies campaign developed to do this was a multi-pronged effort that captured consumer attention and galvanized sales far beyond the ingoing expectations. Additionally it formed the basis for a significant boost in the companys social media consumer base. Once the campaign was launched into the marketplace the wings became the fastest selling item in the restaurants 47-year history.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Consumer Involvement,Developed a "Boston Pizza Flatties and Drummies Guidebook" for staff and customers.

Audience: Men, Fathers

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English