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Nickelodeon Universe
Scream Collector - We want your scream

RAN IN: United States

CLIENT
Nickelodeon Universe

Maureen Bausch - EVP
Jeff Hoke - VP
Jennifer Lauerman - Mktg. Director, Nickelodeon Universe

AGENCY
Preston Kelly *Lead Agency

Chris Preston - EVP, Creative Director
Clarissa Hernandez - DesignerStacy Hintermeister - Vice President, Acct. Director
Brett Knutson - Copywriter
Melissa Tresidder - Assoc. Creative Director, Art Director
Peter Tressel - Creative Director, Interactive
Charlie Tournat - Sr. Copywriter


SUMMARY

A big idea was required to effectively reposition Nickelodeon Universefrom an indoor wee park to a hip and cool theme park for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe from a fail to LMAO in our prime targets eyes by introducing an iconic character, the Scream Collector. His mantra, We Want Your Scream, resonated with teens/tweens and became a rallying cry for repeat visits.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, OOH, Retail Experience, Events, Consumer Involvement

Audience: New Audience, Children (12 and under), Teens (13-20), Families, Mothers

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Local,Regional,National

Language: English