Chrysler LLC

Melissa Garlick, Head of Chrysler Brand Communications
Saad Chehab, CEO Chrysler
Olivier Francios, CMO Chrysler

Wieden+Kennedy *Lead Agency

Aaron Allen, Creative Director
Joe Staples, Creative Director
Amber Higgins, Group Strategy Director
Thomas Harvey, Account Director
Andy Lindblade, Group Strategy Director
Jon Carlaw, Communication Strategist

Universal McCann

Denise Smith, SVP Group Media Director

You dont get another chance to tell your comeback story. In February 2011, Chrysler took to the Super Bowl an aired the first-ever two-minute commercial. Every element, from where the spot ran in the game, to the two-minute format, to the use of Eminem, worked to signal Chryslers resurgence. Success required us to demand the attention of the largest viewing audience in the history of the Super Bowl. As a result, we achieved a PR extravaganza and there is no question as to whether or not this company is back.