Denny's Corporation

Frances Allen, Chief Marketing Officer
John Dillon, VP, Marketing
Erik Jensen, Director, Advertising

Gotham Inc. *Lead Agency

Lyle Tick, Co-President
Marty Orzio, Chief Creative Officer
Daniel Mize, Account Director
Alan Snitow, Director of Strategy and Innovation
Merideth Peck, Strategist
Julia Farber, Account Supervisor

Erwin Penland

Karen Mawhinney, Group Account Director

Optimedia

For years, Dennys had struggled to make a fresh mark on the restaurant landscape. The brand seemed less exciting and business results suffered. Opportunity arose when Dennys brought to market a limited time offer featuring bacon. The challenge became how to do an LTO in a fundamentally new way that could not only sell product, but simultaneously make the brand relevant again. And so we launched Baconalia, a festival celebrating the primacy of, and passion for, all things bacon. In almost no time Dennys found pop culture and financial success.