UPS

Heather Bizzell - Electronic Comm. Manager
Kevin Coffey - US Advt. Manager
Susan Fletcher - Director, Online Comm.
Maureen Healy - VP, Advt.
Betsy Wilson - Director, Global Advt.

Ogilvy & Mather *Lead Agency

Chris Wall - Vice Chairman, NA
Alda Abbracciamento - WW Managing Director
Linda Cornelius - Sr. Partner, Managing Director
Margot Grover - Group Director, Strategic Planning
Adama Sall - Partner, Planning Director

Maxus *Lead Agency

OgilvyOne Worldwide

UPS saw an opportunity to grow amongst small and medium businesses. These companies aspired to be bigger. They required a business partner, not just a shipper, to help them grow, expand across borders, serve customers better, be more efficient and productive. We uncovered a simple insight; success in business is about more than just shipping, its about managing logistics and nobody does that better than UPS. The We Love Logistics campaign redefined the value of what UPS could do, positioning UPS as a strategic partner to small and medium companies.