EOS

Sanjiv Mehra - Managing Director
Alliah Agostini - Brand Manager
Sherry Jhawar - VP, Mktg.

Juniper Park *Lead Agency

Jill Nykoliation - Partner, President
Terry Drummond - Partner, Executive Creative Director
Alan Madill - Partner, Executive Creative Director
Barry Quinn - Partner, Executive Creative Director
Shelly-Ann Scott - Group Acct. Director

Behrman Communications

EOS, a brand new beauty brand, broke into one of the top spots in the highly competitive lip balm category, working with tiny budgets in the face of rich multi-nationals. How did they do it? By developing a product so thoughtfully made for women that it re-framed womens' expectations of what a lip balm actually should be, and in doing so, it transformed the very category itself. EOS has become a must-have fashion accessory with hordes of brand evangelists in an otherwise highly functional and low-interest category.